19th March 2013
Here is section one of our learnings from SXSW. Let us know if this is helpful for any entrepreneurs out there!
If this one post receives enough comments we’ll post section two and then three.
More fun photos from the weekend including:
Jameson on Tap. Yum
Tappr was selected to participate in a one minute pitch competition after winning “first impression” (despite our powerpoint malfunctioning at the start of the presentation)!
Image Vision, Digital Tip Jar & other noteworthy competitors jumped on stage in front of an incredible panel that included Brad Smith (CEO Intuit), Dhani Jones (former NFL Star), Tristin Walker (Foursquare), & Ingrid Vanderveldt (Dell EIR).
Nick gave a rousing speech that not only showed his passion for Tappr-but for the city of Milwaukee and it’s budding startup community.
Alas, we did not win…but we did get the loudest applause! We have been presenting here and there throughout the weekend and really perfecting our story. We look forward to our final presentation this Monday!
Author: Brandon Alberti
@Brandon.Alberti
Installed Tappr in The Parish last night at SXSW. Here are some shots with the bartender.
Notes: 3
We had a chance to use Tappr at SXSW and ask for customer feedback. A lot of key insights were discovered.
I ran into a new app called Montaj while there. One of their team members was at the bar. Montaj is a cool video app (iPhone only) that allows you take 5 second clips of videos and then arrange them to make a “professional” final video. You can add music and filters.
We gave it a test and here’s the result.
Our Business Model Canvas and customer discovery presentation at NEXT@SXSW. This presentation has been asked to be used as a template for customer discovery and hypothesis testing.
Today has been crazy, we’ve collected 30 customer interviews. We’ve discovered it can take anywhere between 5-10 minutes to talk to a customer and go with the customer flow. Getting the attention of merchants during SXSW has been proven to be tricky.
Below is a screenshot of what our spreadsheet looks like so far. We’re going to regroup as a team, share all of our learnings and get back to the drawing board. Our interview process is improving.
We’ll be back at customer interviews tonight.
We’re looking forward to our first presentation tomorrow.
